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V LOGO - PART I

One of the hallmarks of the Valentino brand, under Mr. Valentino's direction, was its synthesis of opulence and decorum.

One of the hallmarks of the Valentino brand, under Mr. Valentino's direction, was its synthesis of opulence and decorum. Fond as he was of exuberant ornamentation and dramatic volume, Mr. Valentino always knew when enough was enough. Perhaps no design element illustrates his sense of measure better than the Valentino logo. Mr. Valentino was a pioneer in using logos within the design of his apparel, debuting the idea in his legendary Sala Bianca show in 1968. He always worked the graphic Valentino "V" into the rhythm of the clothes, creating a tonal pattern of monograms, for instance, or adding a bit of "V" hardware to a coat. He was never one to emblazon his name across a shirt, just because he could. When a "V" appeared, it was a wink—a "V" seam sewn into the jacket of the trim red suit that Jackie Kennedy wore with a small crocodile Valentino handbag with subtle "V" hardware. Another famous example? The neckline of the Haute Couture Autumn/Winter 1992/93 column gown donned by Julia Roberts, when she went to collect her Academy Award in 2001.

 

And even when Mr. Valentino did emblazon his name all across a shirt, just because he could, he found a way to weave the word into the look of the piece. In his ready-to-wear collection for Spring/Summer 1970, he riffed on the Op-Art craze by creating a bold black-and-white print with "Valentino" inscribed in various psychedelic fonts. Nearly 50 years later, that print would provide one of the jumping off points for a new Maison Valentino collection…

 

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