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Linea Italiana

Vogue. Elle.  Harper’s Bazaar. Some fashion magazines endure. Proliferate, even. Others are shooting stars—bright in the fashion firmament for as long as they last. Linea Italiana was one of the latter. Published in Italy from 1965 – 1984, the magazine exerted a powerful influence in its heyday, on par, arguably, with the famous and esteemed Vogue Italia. It also commissioned some of the most iconic editorials featuring Valentino. In 1969, for instance, Linea Italiana ran Franco Rubartelli’s extraordinary photographs of Veruschka wearing pieces from the Valentino Haute Couture Spring/Summer 1969 collection. Two years later, the magazine hired up-and-coming photographer Helmut Newton to shoot the Valentino Haute Couture Fall/Winter 1971/1972 collection. Both of those editorials are notable for the way they captured both the look and spirit of the time. And Linea Italiana wasn’t just groundbreaking in terms of aesthetics: The magazine was an early champion of racially diverse casting, and over the course of its publication run, clothes from Maison Valentino were featured on models such as Somalia-born Iman and the half-Japanese Marie Helvin. Today, copies of Linea Italiana can be found via vintage magazine dealers—and designers, art directors, photographers and stylists all eagerly snap them up, when they are found. The glossy may have closed its doors thirty years ago, but its legacy carries on.

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